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Mad Men Unbuttoned: A Romp Through 1960s America |  | Author: Natasha Vargas-cooper
Publisher: Collins Design
Category: Book
List Price: $16.99
Buy New: $10.59
as of 9/7/2010 19:00 CDT details
You Save: $6.40 (38%)
New (31) Used (6) from $10.59
Seller: BooKnackrh
Rating:  12 reviews
Sales Rank: 5433
Media: Paperback
Edition: 1
Pages: 256
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 9.2 x 6.2 x 0.8
ISBN: 0061991007
Dewey Decimal Number: 791.4575
EAN: 9780061991004
ASIN: 0061991007
Publication Date: August 1, 2010
Availability: Usually ships in 1-2 business days
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| Features:
| • | ISBN13: 9780061991004 | | • | Condition: New | | • | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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| Editorial Reviews:
Product Description
Mad Men Unbuttoned, footnotes to the show and the era, including these fascinating tidbits: - Don Draper's character is based on the real-life Draper Daniels, protÉgÉ of Leo Burnett who started off as a copywriter and rose to creative director, eventually heading the team that launched the Marlboro Man.
- The iconic "Think Small" Volkswagen ad positioned the Beetle as an ugly but well-made car—a revolt against excess. Not only did unit sales top 500,000 cars a year, but the campaign succeeded in junking all the rules of car advertising.
- When barred from visiting Disneyland on a trip to the United States, Soviet premier Nikita Khrushchev threw a tantrum and left Los Angeles in a huff the very next day.
- The Group by Mary McCarthy, the novel Betty Draper is seen reading in the bathtub, transformed the way women viewed love, sex, and marriage.
- In 1947 Christian Dior showcased its revolutionary New Look line. Betty, Peggy, and the rest of the steno pool at Sterling-Cooper can be seen sporting the sloping shoulders, hourglass silhouettes, and billowing skirts of the New Look style.
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| Customer Reviews:
Showing reviews 1-5 of 12
 Fun, smart, and beautiful July 20, 2010
Jon Wiener (Los Angeles, CA USA)
18 out of 18 found this review helpful
This is the smartest and the most fun of all the Mad Men books -- and it's also the most beautiful. Natasha Vargas-Cooper is obviously a fan, but she's also a terrific writer; and I am in awe at her success at finding the photos, ads and images that became the icons of the era. Her explanations of "How to be a Betty" and "Sex and the Single Girl" should become classics.
a lovely complement to the TV series July 25, 2010
Richard Cumming (the heartland)
4 out of 4 found this review helpful
If you love "Mad Men" then you'll treasure this book. This collection of essays and fab illustrations provides some lovely insights into Don Draper's early 1960's world. The fashions. The cigarettes. The commercials. The cocktails. All here.
Perhaps you missed living through that era. This book will give you a foundation that can enhance your enjoyment and comprehension of "Mad Men."
GREAT BOOK! August 5, 2010
Buying Books While I Still Can (Valley Village, California United States)
3 out of 3 found this review helpful
Regardless if you watch the show this book is wonderful! You're given an introduction to the characters so any references could be understood without much knowledge of the show because it really is so much more than an "episode guide".
Really interesting book, well written, wonderful pictures. Even though it's a paperback the pictures and overall design of the book make it feel like a beautiful hardcover coffee table book.
10 THUMBS UP!
A memory book! August 12, 2010
Karen C. Mead (Los Angeles, CA)
2 out of 2 found this review helpful
For those of us who grew up in the late 50's and 60's, this book is an amazing memory book. For me, it is so interesting to return to what fascinated me in 1963 and now view it with adult eyes. This is a great collection of information about a time right before "all bets were off" and everything changed. Perhaps it is because I often prefer the advertising to the TV program, but I found this entire book a great reunion with my youth.
Simply Marvelous September 2, 2010
Frank30
1 out of 1 found this review helpful
I am a devotee of both Mad Men and of the era it is set in. This book was a perfect match. It's smart. It's witty. It's colorful. It has wonderful pics and crisp, often brilliant writing. Most importantly, I found that because it was written by someone who is in her 20's (and I just turned 30) I could really relate to its perspective. This is about the period during which the Boomers grew up and memoirs from that era abound. But this book as the freshness of rediscovery not of rememberance, and that makes a big difference. This is not a dumb or quick and dirty fan book. In fact, none of the 100 or so super illustrations come from the show. They all come from the period. So there's about 80 or so of these photos that refer to moments in the show, and then a great, sometimes funnier than hell essay written by Vargas-Cooper to go along with each one. This is a win-win situation. You can get this book and thumb through it while Mad Men is on the air, like for the next two months or so. Or you can get it to fill the void between seasons. Open it up and I swear you can smell the Marlboros, the whiskey, the AquaNet and the Glo-Coat. A yummy book.
Showing reviews 1-5 of 12
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